Analyzing the Media provides twelve original studies from established scholars in the field of SFL and/or multimodality as well as from young scholars who have already delivered remarkable contributions to the discipline. The volume starts with an introduction to media studies from an SFL perspective. The first part of the volume then explores different functional approaches to analyzing journalistic genres (e.g., reports, editorials, letters to the editor, popular science features) with a clear emphasis on the examination of linguistic/semiotic textures, which are studied in terms of a range of aspects such as generic structure, culture, cognition or language contrast. The second half of the volume looks at processes of convergence and change within the medial landscape, e.g., at the transfer of a genre from one medium to another and at the concomitant linguistic/semiotic changes. It explores how long-established media genres, such as advertising and branding, have changed over the years and adapted to shifting media logics, how the new social media have led to new emerging linguistic practices as in internet forums, how generic conventions and linguistic styles are adopted and imported in related or neighbouring genres and media such as comic, TV-series and film, how specific multimodal textures, such as smell, can be co-deployed with other meaning making resources (verbal, visual, spatial) to create specific effects for particular situations, e.g., in open-house viewing events, and how Cultural Historical Activity Theory, an action oriented theory that does not integrate a model of social semiosis, can be fruitfully combined with SFL theory to explore hitherto unbeaten paths in human-computer interaction.

Analyzing the Media provides twelve original studies from established scholars in the field of SFL and/or multimodality as well as from young scholars who have already delivered remarkable contributions to the discipline. The volume starts with an introduction to media studies from an SFL perspective. The first part of the volume then explores different functional approaches to analyzing journalistic genres (e.g., reports, editorials, letters to the editor, popular science features) with a clear emphasis on the examination of linguistic/semiotic textures, which are studied in terms of a range of aspects such as generic structure, culture, cognition or language contrast. The second half of the volume looks at processes of convergence and change within the medial landscape, e.g., at the transfer of a genre from one medium to another and at the concomitant linguistic/semiotic changes. It explores how long-established media genres, such as advertising and branding, have changed over the years and adapted to shifting media logics, how the new social media have led to new emerging linguistic practices as in internet forums, how generic conventions and linguistic styles are adopted and imported in related or neighbouring genres and media such as comic, TV-series and film, how specific multimodal textures, such as smell, can be co-deployed with other meaning making resources (verbal, visual, spatial) to create specific effects for particular situations, e.g., in open-house viewing events, and how Cultural Historical Activity Theory, an action oriented theory that does not integrate a model of social semiosis, can be fruitfully combined with SFL theory to explore hitherto unbeaten paths in human-computer interaction.

Withering demonstrated 200 years ago in the year 1784 that "drop sy" could be successfully treated with foxglove extracts. This dis covery eventually led to the scientifically based treatment of heart failure with chemically defined digitalis glycosides. In Germany, particularly, the usefulness of this development was greatly exagger ated and often resulted in the indiscrimate use of digitalis for pa tients with coronary artery disease and its complications. Today, this type of drug intervention is used more sparingly. At the same time, other therapeutic concepts were introduced, particularly that of drug-induced diuresis and the concept of vasodilation. This book is the result of a systematic study of various therapeu tic approaches for the management of heart failure and includes clinical, experimental and theoretical aspects. For more than a de cade, various therapeutic modalities have been clinically evaluated in the setting of acute heart failure managed in the intensive care unit as well as chronic heart failure for inpatient and outpatient therapy. Experience has shown that in certain clinical situations, particu larly the management of acute disease, specific, individual drug in tervention is required and is based on the underlying etiology for heart failure. However, in chronic heart failure, long-term success can only be achieved by the rational combination of treatment mo dalities. The present text is aimed at providing the clinically and scientif ically oriented physician with the pathophysiologic and pharmaco logic background necessary to place into perspective the therapeutic efforts for the management of heart failure."

Diese Arbeit wurde mit dem Forderpreis der Landeshauptstadt Salzburg zur Forderung von Kunst, Wissenschaft und Literatur ausgezeichnet. The book addresses the issue of Universal Grammar (UG) and parameter resetting in Second Language (L2) acquisition. The central questions are: what is the initial state of a learner's L2-grammar and does UG play a role in L2-acquisition? Several hypotheses are evaluated and set in relation to four parameters that are suggested to play a central role in UG and language acquisition. Particular focus is put on parametric differences between English and German. For this purpose Austrian learners have been tested on null subjects and adverbial and verb placement. It is shown that the learners transfer the L1-parameter settings into their early English interlanguage grammars. They are then involved in a disrupted process of parameter resetting, which is not guided by UG but proceeds via cognitive processes and learning strategies. Contents: Universal grammar in language acquisition - The pro-drop parameter - Parameterisation of adverbial and adverb placement - The head parameter - A case study with Austrian learners of L2-English.